Purchase Setre’s original furoshiki wrapping cloth and save the deer!

SAVE THE DEER PRJ. is launched
Nara Park in the city of Nara is a habitat for more than 1,200 deer,
and it is one of the most popular places visited by over 16.3 million people who come to the prefecture every year.
Visitors take pictures of the deer bowing, eating “deer rice crackers,” and sunbathing near the temples.

While this is taken for granted, did you know that plastic bags are one of the causes of death of the deer?
Large amounts of plastic bags and food wrappers were found in the stomachs of nine deer that died between March and June 2019, according to the Nara Deer Preservation Foundation.

To help save the deer and the environment,
the Setre hotel in Nara has launched this project called SAVE THE DEER PRJ.

Protect the deer in Nara

Prevent the deer from swallowing plastic bags

According to the Nara Deer Preservation Foundation, masses of plastic bags were found in the stomachs of nine of the 14 deer that died in Nara Park in a five-month period.
In March 2019, the foundation posted a photo on Twitter of the mass that was retrieved from the stomach of a deer , commenting that the mass weighed as much as 3.2 kilograms.

Turn the furoshiki into an eco-friendly reusable bag

Use furoshiki instead of plastic bags

Since July 2020, Japan’s convenience stores and supermarkets are required to charge for plastic bags. Why not use furoshiki,* which traces its origin to Nara, as an eco-friendly reusable bag? Buy one as a memento of your trip to Nara or as a souvenir gift to take back home. By doing so, you will help save the deer.
*Furoshiki is a type of cloth used to wrap and transport items in Japan since ancient times.

Setre will donate 10% of the furoshiki proceeds

SAVE THE DEER Plan: Stay at Setre and protect the deer

Setre will donate 10% of the proceeds from the furoshiki to the Nara Deer Preservation Foundation, an organization committed to protecting the deer in Nara Park.
The SAVE THE DEER Furoshiki comes with this accommodation plan. Stay in Nara on this plan, and you can join our efforts to protect the deer!

and MORE >

Let's learn how to use furoshiki

Releasing how to use furoshiki
with a video in official Instagram!

About the Furoshiki

Selling price 4,000 yen (excl. tax) ※The furoshiki is also sold at the shop.(Size: Mihaba 100㎝×100㎝)
Sold at Setre Naramachi
Donation A portion of the proceeds will be donated to the
Nara Deer Preservation Foundation.
How you can help
by using the furoshiki
1. Prevent deer from swallowing plastic bags
 Use furoshiki instead of shopping bags and keep them away from Nara Park.
2.Reduce plastic waste
 Reuse furoshiki many times and help reduce plastic waste.
3.Help turn Japanese culture into an eco-friendly culture
 Originating in Nara, furoshiki was a popular travel bag in ancient times.

DEER METER

【Number of furoshiki sold】448 sheets


【Amount donated】165,400 yen


※ At end of March, 2024

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